Why Stores Are Better Than Websites…

ED NOTE: This post focuses on a guitar that we’ve sold to many students that take guitar at North Gwinnett Middle School, but it’s representative of the time and care we take with all the instruments we sell. All instruments, new or used, pass through our renowned repair department before landing on our showroom floor. Also, most every guitar over the $100 price point is price-matched to the guaranteed lowest price – this particular acoustic is the exception rather than the rule. If you haven’t yet, please check out some of wares here at the store. Thanks!

1
So we’ve heard there’s a giant online retailer (rhymes with Shmamazon) selling these Jasmine S35 acoustics for $79.99, while we sell them for $99.99. We’ve been asked if we price match – we don’t on this model . But there are a few very good reasons. Keep reading to find out…

 

 

 

 

2Firstly, this is how the Online Giant will deliver your guitar. Maybe. Sometimes a warehouse guy gets excited, tosses a few too many boxes, and accidents happen. Well, we guarantee your guitar will be in one piece. and you can take it home RIGHT NOW – no waiting (Cookies not included). But we think you should get more for your dollar. Keep scrolling…

 

 

 

 

3Here’s what you’ll see when you open the box from the Online Giant – a pristine instrument, untouched by human hands after being tenderly wrapped in cushy packing material. But is untouched really what you want from an instrument? Next slide, please…

 

 

 

 

4It is if you like rusty strings. See, these guitars ride a BOAT, across an OCEAN to get here. That means a leisurely cruise thru some refreshing salt air. Turns out, metal doesn’t think salt air is all that refreshing. In fact, metal corrodes when exposed to moist, salty air. But wait Ron, there’s more…

 

 

 

 

This is after tuning this guitar that has been untouched by human hands. We’ve tuned the guitar to E standard tuning and measured the string height at the 12th fret. Proper spec on an acoustic guitar is 4 or 5/64″ – what we’ve got here is almost DOUBLE that. 4/64″ may not seem like a big deal, but it’s enough to make your hand wear out faster and more than enough to make this instrument play out of tune on the higher frets. Would you want to send your child into a class to earn a grade with rusty strings and an out-of-tune guitar? Town Center Music remedies this with a process called a setup, which would run you at least $50 in the Atlanta market. We’ll change the strings (sorry, rusty old strings), straighten the neck, shave down the bridge insert, and add a whole host of other services to your Jasmine S35 before you even buy it. Suddenly, saving $20 with the Online Giant doesn’t seem like such a big deal, does it? Not bad for a small, local music store.